# Hot Rocket Software

> Software built properly. Hot Rocket Software is a team of specialists based in the UK, with 19 years in IT. We build custom software, websites and SaaS, help you get found online through SEO, social media and digital marketing, bring in AI automation gradually where it supports your team, and look after it all once it is live. You always deal with real people.

Hot Rocket Software Ltd (company 15681663) is a UK team of specialists with 19 years in IT, based in Birmingham and Solihull, UK. Contact: hi@hotrocket.co.uk or https://hotrocket.co.uk/contact. A public read-only MCP server is available at https://hotrocket.co.uk/mcp.

## Build: Software development services in the UK

- [Software development services in the UK](https://hotrocket.co.uk/services/build): Custom software, SaaS, web and mobile apps, APIs and MVPs.
- [Software and AI consulting](https://hotrocket.co.uk/services/build/software-and-ai-consulting): Plain-English advice when you are unsure where to start: we review your systems, decide what to build, buy or automate, and set out a practical roadmap.
- [Custom software development](https://hotrocket.co.uk/services/build/custom-software-development): Bespoke software built around how your business works: internal tools, customer portals, workflow systems and integrations that remove manual work.
- [SaaS development](https://hotrocket.co.uk/services/build/saas-development): SaaS product development: multi-tenant architecture, subscriptions and billing, onboarding, admin and the operations behind a product people pay for.
- [Web application development](https://hotrocket.co.uk/services/build/web-application-development): Fast, accessible web applications: customer portals, dashboards, booking systems and internal tools that work on any device without an app store.
- [Mobile app development](https://hotrocket.co.uk/services/build/mobile-app-development): iOS and Android apps from one codebase, with offline use, push notifications and a back end to match. Built by our UK team.
- [API development and integration](https://hotrocket.co.uk/services/build/api-integration): APIs and integrations that connect your CRM, accounts, booking and line-of-business systems, so data is entered once and moves on its own.
- [MVP development](https://hotrocket.co.uk/services/build/mvp-development): A minimum viable product built in weeks: the smallest version that real users can pay for or use, so you learn before you spend more.

## AI: AI consulting, implementation, agents and MCP

- [AI consulting, implementation, agents and MCP](https://hotrocket.co.uk/services/ai): Automation, agents, AI receptionist, knowledge assistants and MCP servers.
- [AI consulting](https://hotrocket.co.uk/services/ai/ai-consulting): Independent AI consulting: where AI will save time or money in your business, where it will not, what it will cost to run, and what UK GDPR requires.
- [AI integration](https://hotrocket.co.uk/services/ai/ai-integration): Add AI features to software you already have: summarising, classifying, extracting data from documents, drafting replies and natural-language search.
- [AI automation](https://hotrocket.co.uk/services/ai/ai-automation): Automate repetitive admin with AI: sorting emails, processing documents, updating systems and drafting replies, with a person in the loop where it matters.
- [AI agents](https://hotrocket.co.uk/services/ai/ai-agents): AI agents that can plan and carry out multi-step tasks using your tools, with permissions, approvals and full logs. Built for UK businesses.
- [AI receptionist](https://hotrocket.co.uk/services/ai/ai-receptionist): An AI receptionist that answers calls and messages, books appointments, takes details and hands over to a person, built around your diary and systems.
- [MCP server development](https://hotrocket.co.uk/services/ai/mcp-server-development): We build MCP (Model Context Protocol) servers that let AI assistants such as Claude and ChatGPT use your systems safely, with permissions and audit logs.
- [Knowledge assistants](https://hotrocket.co.uk/services/ai/knowledge-assistants): A private assistant that answers questions from your own documents, policies and records, with citations back to the source, and respects who can see what.
- [AI governance and UK GDPR](https://hotrocket.co.uk/services/ai/ai-governance): Practical AI governance for UK businesses: AI use policies, DPIAs, supplier checks and the Data (Use and Access) Act 2025 rules on automated decisions.
- [AI training for teams](https://hotrocket.co.uk/services/ai/ai-training): Hands-on AI training for teams: using AI assistants well and safely on your own work, writing good prompts, checking outputs and following your AI policy.

## Run: Software support, DevOps and hosting

- [Software support, DevOps and hosting](https://hotrocket.co.uk/services/run): Support, hosting, DevOps and code audits.
- [Support and maintenance](https://hotrocket.co.uk/services/run/support-and-maintenance): Ongoing support for business software: security updates, bug fixes, monitoring and small improvements, for software we built or software you inherited.
- [DevOps and hosting](https://hotrocket.co.uk/services/run/devops-and-hosting): Deployment pipelines, hosting, backups and monitoring set up properly: UK hosting options, infrastructure as code and no lock-in to one provider.
- [Code audits](https://hotrocket.co.uk/services/run/code-audits): An independent review of a codebase: security, architecture, maintainability and hosting risks, written up in plain English with a prioritised fix list.

## Grow: Websites, AI search (GEO), SEO and digital marketing

- [Websites, AI search (GEO), SEO and digital marketing](https://hotrocket.co.uk/services/grow): Websites, AI search (GEO) and SEO, digital marketing and social media.
- [Website design and development](https://hotrocket.co.uk/services/grow/website-design-and-development): eCommerce, bespoke, trade, brochure and public sector websites, plus portals and redesigns: fast, accessible and built to be found in Google and AI search.
  - [eCommerce website design](https://hotrocket.co.uk/services/grow/website-design-and-development/ecommerce-websites): Online shops on Shopify or built custom: catalogue, payments, stock and delivery, fast on a phone and built to be found in Google and AI search.
  - [Bespoke website development](https://hotrocket.co.uk/services/grow/website-design-and-development/bespoke-websites): Professional websites that do real work: bookings, customer accounts, quotes and calculators, CRM links, AI chat, multilingual pages and an editable CMS.
  - [Trade website design](https://hotrocket.co.uk/services/grow/website-design-and-development/trade-websites): Websites for trades and local services: quote requests, reviews, service areas, Google Business Profile, call and WhatsApp buttons, fast on any phone.
- [AI search (GEO) and SEO](https://hotrocket.co.uk/services/grow/seo-and-ai-search-optimisation): Get found in AI search (ChatGPT, Google AI Overviews, Perplexity, Copilot) and on Google, with GEO (generative engine optimisation) and SEO.
- [Digital marketing](https://hotrocket.co.uk/services/grow/digital-marketing): Digital marketing measured in enquiries: Google Ads, paid social, email marketing, landing pages and tracking set up properly, for businesses of any size.
- [Social media marketing](https://hotrocket.co.uk/services/grow/social-media-marketing): Social media for companies, developer brands and local businesses: a plan, regular posts that sound like you, replies to comments and honest reports.

## Getting found in AI search (GEO)

AI search means the direct answers given by tools such as ChatGPT, Google AI Overviews and AI Mode, Perplexity, Microsoft Copilot and Gemini. GEO (generative engine optimisation) is the work that helps those tools find a business, describe it accurately and mention it. We do GEO alongside SEO as part of our websites and marketing work, with plain-English reporting and no guaranteed rankings.

- [AI search (GEO) and SEO](https://hotrocket.co.uk/services/grow/seo-and-ai-search-optimisation): What we do, what it means for you, and common questions

## Enterprise and public sector

- [Enterprise and public sector software](https://hotrocket.co.uk/enterprise-and-public-sector): Over 19 years in IT, our team has delivered work for local authorities, NHS organisations and large companies. Software, integration, websites and AI for large companies, local authorities and NHS organisations: secure, accessible, documented and supported.

## Case studies

- [Our work](https://hotrocket.co.uk/work): DeskZap, the product we run ourselves, and how we deliver each kind of project
- [DeskZap: building, launching and running our own product](https://hotrocket.co.uk/work/deskzap): How we designed, built, launched, host and support DeskZap, our remote desktop and IT support product for UK teams, written in Go.

## Projects we take on

How we deliver each kind of project. These describe our approach; they do not name or describe a specific client.

- [Online services for councils and public bodies](https://hotrocket.co.uk/work/council-online-services): For councils moving services online: a task-led website, forms joined to back-office systems, an AI assistant for staff, and ongoing support.
- [Patient access and AI reception for healthcare providers](https://hotrocket.co.uk/work/healthcare-patient-portal): For healthcare providers: advice on safe AI, a patient portal, an AI receptionist for routine calls, governance and training for clinic teams.
- [Modernising manufacturers with AI and MCP](https://hotrocket.co.uk/work/manufacturer-modernisation): For UK manufacturers: a legacy system assessment, a staged rebuild, ERP and courier integration, AI order intake and an MCP server.
- [Website, AI receptionist and growth for trades businesses](https://hotrocket.co.uk/work/trades-business-growth): For trades businesses: a trade website, an AI receptionist that answers and books, local and AI search, quote automation and social media.
- [eCommerce, AI customer service and growth for retailers](https://hotrocket.co.uk/work/national-retailer-ecommerce): For retailers: a new online shop, stock and fulfilment integration, an AI customer service agent, SEO, AI search and paid campaigns.
- [Building and scaling SaaS products for start-ups](https://hotrocket.co.uk/work/saas-startup-build-and-scale): For B2B start-ups: a focused first version, then multi-tenant SaaS with billing, an MCP server for AI assistants, hosting and support.

## Not technical? Start here

- [Start here](https://hotrocket.co.uk/start-here): What we can do for a small business, and how a free first chat works

## Ideas we can build (examples, not client case studies)

- [Ideas we can build for your business](https://hotrocket.co.uk/whats-possible): Example ideas with try-it examples. Also available from the MCP list_ideas tool
- [Example: Systems that talk to each other](https://hotrocket.co.uk/whats-possible#systems-that-talk): Orders, contacts and invoices copy themselves between your shop, accounts and CRM.
- [Example: Inbox sorter](https://hotrocket.co.uk/whats-possible#inbox-sorter): Incoming email is sorted, tagged and given a draft reply for you to check.
- [Example: Invoice and document reader](https://hotrocket.co.uk/whats-possible#document-reader): Invoices, delivery notes and forms are read, checked and filed into the right system.
- [Example: Monday morning report](https://hotrocket.co.uk/whats-possible#monday-report): Last week's figures from your tills, bookings and accounts, in one short email.
- [Example: AI receptionist](https://hotrocket.co.uk/whats-possible#ai-receptionist): Answers calls and messages out of hours, takes the details and books a call back.
- [Example: Instant quote builder](https://hotrocket.co.uk/whats-possible#instant-quote): Customers answer a few questions on your website and get a ballpark price.
- [Example: Online booking with reminders](https://hotrocket.co.uk/whats-possible#online-booking): Customers book a slot on your website and get a reminder the day before.
- [Example: Customer portal](https://hotrocket.co.uk/whats-possible#customer-portal): A private page where customers check a job's progress, download documents and pay.
- [Example: Be the answer locally](https://hotrocket.co.uk/whats-possible#found-locally): Show up on Google, in Google Maps and in AI assistants when people nearby search for what you do.
- [Example: A website that is quick on a phone](https://hotrocket.co.uk/whats-possible#fast-website): A clear, fast website that loads quickly on a phone signal and makes getting in touch easy.
- [Example: Automatic review requests](https://hotrocket.co.uk/whats-possible#review-requests): When a job is finished, a polite message asks the customer for a Google review.
- [Example: A month of social posts, planned](https://hotrocket.co.uk/whats-possible#social-month): A simple calendar of posts written in your voice, which you approve before anything goes out.
- [Example: Ask-the-handbook assistant](https://hotrocket.co.uk/whats-possible#handbook-assistant): Staff ask questions about your procedures and get an answer that links to the source document.
- [Example: Let AI assistants know your business](https://hotrocket.co.uk/whats-possible#ai-knows-your-business): An MCP server so ChatGPT, Claude and other assistants can read your live services and opening hours.

## Guides

- [What is MCP? A plain-English guide for UK businesses](https://hotrocket.co.uk/insights/what-is-mcp): The Model Context Protocol explained without jargon: what an MCP server is, what it connects, what stays private, and when a business should build one.
- [AI automation for UK SMEs: where to start in 2026](https://hotrocket.co.uk/insights/ai-automation-uk-smes): What ONS figures say about AI adoption in UK businesses, where automation pays back first for SMEs, and what the Data (Use and Access) Act 2025 changed.
- [How much does custom software cost in the UK?](https://hotrocket.co.uk/insights/custom-software-cost-uk): How UK custom software is priced: effort in days times a day rate, what drives the number up, public day-rate data, and how R&D tax relief really applies.
- [Glossary](https://hotrocket.co.uk/glossary): Plain-English definitions of AI, MCP and software terms

## Company

- [About](https://hotrocket.co.uk/about)
- [Pricing and engagement models](https://hotrocket.co.uk/pricing)
- [Security and trust](https://hotrocket.co.uk/trust)
- [Our MCP server](https://hotrocket.co.uk/mcp): Streamable HTTP, read-only, no authentication
- [DeskZap](https://hotrocket.co.uk/products/deskzap): Our own product, live and available now: remote desktop software for people who work from home and IT support teams. Official site: https://deskzap.co.uk

## Optional

- [Full text for language models](https://hotrocket.co.uk/llms-full.txt)
- [Software, websites and AI for UK small businesses](https://hotrocket.co.uk/for/small-businesses)
- [Software development and AI automation for SMEs](https://hotrocket.co.uk/for/smes)
- [MVP and SaaS development for startups](https://hotrocket.co.uk/for/startups)
- [Software, websites and AI for Solihull businesses](https://hotrocket.co.uk/locations/solihull)
- [Software, websites and AI for Birmingham businesses](https://hotrocket.co.uk/locations/birmingham)
- [Automation ROI calculator](https://hotrocket.co.uk/tools/automation-roi-calculator)