T+00Based in the UK · start to finish
Software built properly. Custom software, websites and SaaS, built by real people.
Your own software, a website that brings in enquiries, and marketing that gets you found on Google and in AI search. Where it helps, we add AI automation, brought in gradually to support your team. We build it with you, then keep it running.
Also for technical teams: AI automation and agents, and MCP servers that connect your systems to AI assistants.
01Where we would start
Hand the routine work to software
We find the jobs you repeat every week, such as sorting emails, re-typing invoices or chasing replies, and automate them. A person still approves anything that matters.
Services AI automation · AI agents
Example Inbox sorter · Try it
Ask us about this →00
Not technical? Start here
You do not need to know what you need. Tell us what is getting in the way.
- A website that brings in enquiries, and works properly on a phone
- Fewer hours lost to admin, copying and chasing
- Being found on Google and in AI assistants such as ChatGPT
- Someone to look after your website and systems, so you do not have to
The first chat is free, takes about 30 minutes and comes with no obligation. We listen, ask a few questions and tell you honestly what we would do, even if that is nothing.
00.1
What could we build for you?
A few example ideas, not client stories. There are more, with small examples you can try.
- ExampleInbox sorterIncoming email is sorted, tagged and given a draft reply for you to check.
- ExampleOnline booking with remindersCustomers book a slot on your website and get a reminder the day before.
- ExampleBe the answer locallyShow up on Google, in Google Maps and in AI assistants when people nearby search for what you do.
- ExampleAI receptionistAnswers calls and messages out of hours, takes the details and books a call back.
01
What we do
Four disciplines, one team. Build the software, bring customers in, automate the routine work, and keep it all running.
- 01BuildSoftware that fits how your business works, so your team stops copying things between spreadsheets.
- 02AI and MCPAI that answers, sorts and drafts the routine stuff, with a person checking anything that matters.
- 03RunWe keep your website and systems running, updated and backed up, so you do not have to think about it.
- 04GrowA website people trust, and more customers finding you on Google, in AI search and on social media.
01Build
02AI
01.1
Get found on Google and in AI search
More people now ask ChatGPT, Google AI Overviews, Perplexity or Copilot instead of scrolling through search results. GEO (generative engine optimisation) is the work that helps those AI tools find your business, describe it correctly and mention it. We do it alongside SEO, as part of our websites and marketing work.
In plain English When someone nearby asks an AI assistant for a business like yours, we help make sure you are in the answer, with the right services, prices and areas.
- A plain-English check of what AI search and Google say about you today
- Clear, consistent facts about your business that AI tools can trust and cite
- Pages that answer the questions your customers actually ask
- A short monthly report, with no promises nobody can keep
01.2
Not sure where to start? Ask us first
A lot of businesses know their systems could work better, and hear a lot about AI, but are not sure how to move forward. Our software and AI consulting gives you plain-English advice from real people before you spend anything on building.
In plain English We look at how you work today, tell you what to build, buy or automate, and give you a step-by-step plan. We have done this for other businesses before.
- A review of your current systems and processes, with the people who use them
- An honest view of what to build, what to buy and what to automate
- A practical roadmap in small steps, each one useful on its own
- AI brought in gradually to support your staff, not to take their place
- Help to deliver it, from the same team, if you want it
02
How we work
Four steps, whether it is a small website or a large system. No jargon, no surprises.
Chat
A free 30-minute first chat with a real person on our team, with no obligation. Tell us what is getting in the way, in your own words. We will say plainly whether we can help.
Discovery call
Plan
A short written plan: what we would build, what it costs and how long it takes. For bigger projects this is a small paid discovery with a full specification.
Scope and fixed estimate
Build
We build in small steps and show you working versions as we go, so there are no surprises. You own the code and accounts from day one.
Weekly previews, your repository
Look after
Once it is live we keep it running, updated and backed up, and help when something needs changing. Or we hand it over with full notes.
Support, hosting, monitoring
03
Who we work with
From a local business that wants a better website to large companies and the public sector.
- 01Small and local businessesSoftware, websites and AI automation for small UK businesses: fewer missed calls, less admin and joined-up systems. Fixed quotes after a free chat.
- 02SMEsCustom software, integrations and AI automation for UK SMEs with 10 to 250 staff: joined-up systems, less manual admin, and a technical partner on call.
- 03StartupsMVPs and SaaS products for UK startups, built by a team that runs its own SaaS product. Scope tightly, ship early, learn from real users.
- 04Enterprise and public sectorOur team has delivered work for local authorities, NHS organisations and large companies: modernisation, integration, data, secure systems and long-term support.
Also by sector: industries · and where we work.
04
MCP: one connection between your systems and any AI assistant
MCP (Model Context Protocol) is an open standard that lets AI assistants such as ChatGPT, Claude and Copilot use your software through tools you define, with your permissions and an audit log. We design, build and host MCP servers.
In plain English It lets an AI assistant look things up in your own systems, only where you allow it, so it gives answers based on your real information. Not technical? You can skip this; it works in the background.
- Works with Claude, ChatGPT, Copilot and your own agents
- Read-only first; write actions added one at a time, with approval
- Built to the current 2026-07-28 specification
05
Our product: DeskZap
Remote access for your own machines. Remote support for everyone else's.
LiveAvailable nowVisit DeskZap ↗
DeskZap is remote desktop software built by our team. It is for people who work from home and the IT teams who look after them.
- ACCESSWorking from homeReach your office PC from home
- DeskZap Access connects you to your own computers. Install it once on the computer you want to reach, then connect whenever you need it. There is a 7-day free trial.
- SUPPORTIT support teamsHelp someone on their own computer
- With DeskZap Support, the person you are helping reads you a 9-digit code that lasts five minutes, and installs nothing. Every session is encrypted and logged.
Find out more at deskzap.co.uk ↗About DeskZap remote desktop software
See how one client can use several of our services, from the first website to software, AI and support. Work and case studies →
06
What affects the cost
We do not publish a price list, because the cost depends on what you need. These are the four things that move it.
Scope
How much it has to do: the screens, the people using it and the steps it handles. A smaller first release costs less and gets you using it sooner.
Integrations
How many other systems it connects to, such as your accounts, CRM, shop or booking tool, and how easy those systems are to work with.
Data and compliance
Moving existing data across, handling personal data under UK GDPR, and any sector rules or security reviews your organisation needs.
Timescale
A fixed deadline can mean more people working at once. A steady pace usually costs less overall.
Every project is quoted after a free first chat.
Want a rough payback figure? Try the automation ROI calculator or see all free tools.
07
Insights
Researched, sourced and written for people who run businesses.
- 01What is MCP? A plain-English guide for UK businessesThe Model Context Protocol explained without jargon: what an MCP server is, what it connects, what stays private, and when a business should build one.
- 02AI automation for UK SMEs: where to start in 2026What ONS figures say about AI adoption in UK businesses, where automation pays back first for SMEs, and what the Data (Use and Access) Act 2025 changed.
- 03How much does custom software cost in the UK?How UK custom software is priced: effort in days times a day rate, what drives the number up, public day-rate data, and how R&D tax relief really applies.
08
Who you will work with
A team of specialists. The people building your website are not the people tuning your servers or running your adverts, and each of them does that work every day.
You get one point of contact who knows your project, plain-English updates, and everything written down so you are never dependent on us. You always deal with real people, never a chatbot, and we say early when something is not worth building.
About us in brief
Hot Rocket Software, a team of software, website and digital marketing specialists based in the UK, with 19 years in IT. Software, websites, marketing, AI automation and support under one roof.
- Hot Rocket Software LtdUK limited company
- 19 yearsin IT
- Based in the UKreal people, not chatbots
- Small firms firstand large organisations too
- DeskZapour own product, live and available now
09
Based in the UK, working mostly remotely
We are a UK company with 19 years in IT. Most of our day-to-day work is done remotely, by video call, and when a project needs it we meet in person for a first chat, a workshop or the launch. Either way, you deal with real people on our team.
The start is always the same: a free video call about what is getting in the way, with someone who would do the work.
Book a Zoom call · Where we work · Not technical? Start here
T+99Next step
Talk it through with us
A free 30-minute first chat, with no obligation. Tell us what is getting in the way; we tell you honestly what we would do, roughly what it would take, and whether it is worth doing at all.