04.03Grow
Digital marketing
Digital marketing from Hot Rocket Software, a team of software, website and digital marketing specialists based in the UK, with 19 years in IT. Digital marketing measured in enquiries: Google Ads, paid social, email marketing, landing pages and tracking set up properly, for businesses of any size.
04.03.0
What is digital marketing?
Marketing that brings in enquiries you can count. We plan and run digital marketing around what you sell and who buys it: search and social adverts, email, and landing pages that make it easy to get in touch. We set up tracking first, so you can see which pounds turned into enquiries, and we stop spending on what does not work.
04.03.1
Who is it for?
- Businesses that have tried adverts before and could not tell if they worked
- Local firms that want more calls and bookings from their area
- Companies launching a new service or product
- Software and developer-focused companies reaching a technical audience
04.03.2
From a small business to a large organisation
The same team takes on a single tool for a small business and long-running work for large companies and the public sector. Here is what each end looks like.
For a small business
Adverts and email aimed at the customers you want, with tracking so you know what brings in enquiries.
For large companies and the public sector
Multi-channel campaigns with consent-aware tracking, reporting dashboards and work alongside in-house marketing teams.
- Campaign measurement and reporting
- Consent and tracking set-up
- Marketing automation
- Landing page programmes
04.03.3
What you get
- 01A short plan: who to reach, where they are and what a good result looks like
- 02Tracking set up properly, with cookie consent that follows UK rules
- 03Search and social advert campaigns, written and managed for you
- 04Landing pages built to turn visits into enquiries
- 05Email marketing to customers who have asked to hear from you
- 06A monthly report in plain English: spend, enquiries and what we will change
04.03.4
How we approach it
Chat
What you sell, who buys it and what a new customer is worth to you.
Plan
The channels worth trying first, and the budget to test them.
Set up
Tracking, landing pages and the first campaigns.
Run
Small tests, then more budget on what works.
Report
Plain-English monthly reports, and a call when it helps.
04.03.5
Questions
How much should we spend on adverts?
Start with a test budget you are comfortable losing while we learn what works, then increase it only where it brings in enquiries. We will suggest a starting figure after a first chat.
Do we keep the advert accounts?
Yes. Advert, analytics and email accounts are set up in your name. We are given access, and you can remove it at any time.
Do you follow UK rules on cookies and email marketing?
Yes. Tracking runs only with consent where the rules require it, and email marketing goes only to people who have agreed to receive it, in line with UK GDPR and PECR.
04.03.6
What could this look like for you?
Example ideas, not client case studies.
- Automatic review requests: When a job is finished, a polite message asks the customer for a Google review.
T+99Next step
Talk it through with us
A free 30-minute first chat, with no obligation. Tell us what is getting in the way; we tell you honestly what we would do, roughly what it would take, and whether it is worth doing at all.