P4How we deliver · Trades businesses
How does a trades firm stop missing calls and win more of the right work?
Website, AI receptionist and growth for trades businesses
For a plumbing, heating or building firm missing calls while its engineers are on jobs, we build a trade website, set up an AI receptionist that answers and books, improve local and AI search visibility, automate quotes and follow-ups, and set up a social media routine the team can keep up.
- Who it is for
- Trades businesses
- Sector
- Trades and home services
- Size
- Small business
- Services
- 5 services, joined up
P4.1
The usual starting point
Most enquiries come by phone, and engineers on a job cannot answer, so callers ring the next firm on the list.
The old website is slow on a phone, describes services vaguely and does not show up when people searched for a plumber in their own town.
Quotes are written up in the evenings, and follow-ups and review requests often never happen.
P4.2
The system at a glance
What we build, what it connects to, and who uses it.
What we buildTrade website
Trade website · quote form
We build and look after this part.
- 02 · Build Trade website: Trade website design
- 07 · Grow More of the right work: AI search (GEO) and SEO
The diagram in words
- Local search, Google, AI (existing system)
- Trade website, quote form (what we build)
- AI receptionist, answers, books (what we build)
- Job system, one inbox (existing system)
- Engineer, urgent calls (people)
- Follow-ups, review requests (what we build)
- Reviews, Business Profile (existing system)
Connections:
- Local search → Trade website
- Local search → AI receptionist
- Trade website → Job system
- AI receptionist → Job system (AI at work)
- AI receptionist → Engineer (AI at work)
- Job system → Follow-ups (AI at work)
- Follow-ups → Reviews
P4.3
How we deliver it, stage by stage
Discovery, build, launch, grow and ongoing: each step and the service behind it.
- 01 · Discovery · A day in the van
Trade website design
Spend time with the owner and office manager to see how calls, quotes and jobs flow, and which work they want more of.
Touches: Job system, Engineer
- 02 · Build · Trade website
Trade website design
Build a fast trade website with a page for each service and each town covered, clear call-out information, a quote form, call and WhatsApp buttons, and reviews from the Google Business Profile.
Touches: Trade website
- 03 · Build · AI receptionist
AI receptionist
Set up an AI receptionist that answers when the team cannot, takes the details of the job, books survey visits into the diary, and texts urgent calls such as leaks to the engineer on call.
Touches: AI receptionist, Engineer
- 04 · Build · Quotes and follow-ups
AI automation
Quote requests from the website and the receptionist land complete in the job management system, with follow-up messages and a review request sent after each finished job.
Touches: Follow-ups, Job system
- 05 · Launch · Local search
AI search (GEO) and SEO
Set up the Google Business Profile properly, add structured data, and make the firm's services, towns and opening hours clear to Google and AI assistants.
Touches: Local search, Reviews
- 06 · Grow · A social media rhythm
Social media marketing
Plan a simple monthly routine of finished-job photos, seasonal boiler reminders and tips that the office manager can keep up in an hour or so a week.
Touches: Local search
- 07 · Grow · More of the right work
AI search (GEO) and SEO
Add pages and guides for the higher-value work the firm wants more of, such as boiler replacements and bathroom installs.
Touches: Trade website, Local search
- 08 · Ongoing · A monthly check-in
AI receptionist
Review the receptionist's calls and the month's enquiries, adjust its answers, and keep the website and profile up to date.
Touches: AI receptionist
P4.4
How the services connect
Why one partner across every stage matters.
- The website, the receptionist and the quote form all feed the same job system, so every enquiry is in one place however it arrives.
- Review requests from the automation feed the Google Business Profile, which helps local search, which brings in more of the calls the receptionist answers.
- One small team looks after all of it, so the owner has one number to call when something needs to change.
P4.5
How we work with your team
- How we worked
- A short call every fortnight during the build, then a monthly check-in, with changes explained without jargon.
- Data protection
- Callers are told they are speaking to an AI assistant, recordings are kept only as long as needed, and customer details live only in the firm's own job system.
- With their team
- The receptionist hands urgent calls to the engineer on call, and the office manager can change opening hours and answers without us.
- Ownership
- The firm owns its domain, website, Google Business Profile and social accounts.
P4.6
What you get
- Calls are answered while the engineers are on jobs, and survey visits go straight into the diary.
- Quote requests arrive complete in the job system instead of on scraps of paper.
- Happy customers are asked for a review after every job, without anyone having to remember.
- The firm shows up for the towns it serves in local search and in AI assistants' answers.
Built for small teams too. Made for small firms: an owner, an office manager and a few vans.
P4.8
What you can check
The standing promises behind this work, and where to read them.
Accessibility to WCAG 2.2 AA
We design and test to WCAG 2.2 AA, by keyboard and screen reader as well as by tools, and help you keep an accessibility statement.
How we work →UK GDPR and DPIAs
Personal data is part of the specification: what is processed, why, where and for how long. We help you run a DPIA when a project needs one.
Security and trust →Hosting region
Hosting in UK data centres or on your own infrastructure, and AI providers set up not to train on your data.
DevOps and hosting →Handover documents
Code in your repositories, plus a runbook and documentation written as we go, so your own team or another supplier could pick it up.
Code ownership →Support terms
Support with agreed response times, monitoring and security updates, set out before work starts.
Support and maintenance →We run this ourselves
DeskZap is hosted, monitored and supported by us, so the way we look after your system is how we look after our own.
See DeskZap →
P4.9
Technology and timescale
A first phase, then monthly improvements.
P4.10
Services covered
T+99Next step
Talk it through with us
A free 30-minute first chat, with no obligation. Tell us what is getting in the way; we tell you honestly what we would do, roughly what it would take, and whether it is worth doing at all.