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WRK

Our work

One product we run, and how we deliver for six kinds of organisation

DeskZap, our own remote desktop product, shows several of our services working together for one client: us. Below it are the projects we take on, from trades businesses to councils, and how we deliver each one. Most organisations use more than one of our services, joined up.

Built for small teams too. Small firms are just as welcome. Every piece here can start small, with one service sized to your team, and grow when it earns its keep.

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Projects we take on

How we deliver for different kinds of organisation: the services involved, our approach and what you get. Filter by what you need, sector, size or service.

  1. P1Small business · Trades businesses

    How does a trades firm stop missing calls and win more of the right work?

    Website, AI receptionist and growth for trades businesses

    For a plumbing, heating or building firm missing calls while its engineers are on jobs, we build a trade website, set up an AI receptionist that answers and books, improve local and AI search visibility, automate quotes and follow-ups, and set up a social media routine the team can keep up.

    Built for small teams too

    • Trade website design
    • AI receptionist
    • AI automation
    • AI search (GEO) and SEO
    • Social media marketing

    How we deliver it →

  2. P2Small business · SaaS start-ups

    How does a start-up go from a first version to a SaaS product that scales?

    Building and scaling SaaS products for start-ups

    For a start-up with a clear idea, a few keen customers and no developers, we build a focused first version, turn it into a multi-tenant SaaS product with billing, add an MCP server for customers' AI assistants, then host and support it as it grows.

    Built for small teams too

    • MVP development
    • DevOps and hosting
    • SaaS development
    • MCP server development
    • Support and maintenance

    How we deliver it →

  3. P3Mid-size business · National retailers

    How does a retailer sell more online and answer “where is my order?” at any hour?

    eCommerce, AI customer service and growth for retailers

    For a retailer that has outgrown its online shop, with stock going wrong between shops and the warehouse and customer service swamped by order-status emails, we rebuild the shop, join it to stock and fulfilment, add an AI customer service agent, and grow traffic through SEO, AI search and paid campaigns.

    • eCommerce website design
    • API development and integration
    • AI agents
    • AI search (GEO) and SEO
    • Digital marketing

    How we deliver it →

  4. P4Public sector · Councils and public bodies

    How does a council move services online without more phone calls?

    Online services for councils and public bodies

    For a council moving more of its services online without more phone calls, we rebuild the website around residents' tasks, join online forms to back-office systems, give contact centre staff an AI assistant over approved guidance, test everything to WCAG 2.2 AA, and support it once it is live.

    • Bespoke website development
    • API development and integration
    • Knowledge assistants
    • Code audits
    • Support and maintenance

    How we deliver it →

  5. P5Large company · NHS and healthcare providers

    How can a clinic answer more calls without putting patients at risk?

    Patient access and AI reception for healthcare providers

    For a healthcare provider losing patients to engaged phone lines and slow replies, we advise on where AI can help safely, build a patient portal, set up an AI receptionist for routine calls with clear hand-offs to staff, put governance around it, and train clinic teams to use it.

    • AI consulting
    • Web application development
    • AI receptionist
    • AI governance and UK GDPR
    • AI training for teams

    How we deliver it →

  6. P6Large company · UK manufacturers

    How do you replace an old order system without stopping the factory?

    Modernising manufacturers with AI and MCP

    For a manufacturer running orders through an ageing in-house system and a lot of re-keying, we assess the system, rebuild it in stages without stopping production, join it to the ERP and couriers, automate order intake with AI, and add an MCP server so staff can query their own data.

    • Code audits
    • Custom software development
    • API development and integration
    • AI automation
    • MCP server development

    How we deliver it →

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Case study

From first design to keeping it running once it is live, with a sketch of the system we built and the stages it covered.

  1. C1Our own product · IT and software

    What does it take to build, launch and run a product ourselves?

    DeskZap: building, launching and running our own product

    DeskZap is a remote desktop and IT support product we designed, built in Go, launched with its own website, and now host and support ourselves. It shows several of our services working for one client, which happens to be us: everything we recommend about hosting, support and security, we live with here.

    Built for small teams too

    • Custom software development
    • SaaS development
    • Website design and development
    • DevOps and hosting
    • Support and maintenance

    Read the case study →

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Concept websites

Original website designs we made for fictional brands, to show the range of styles we build. They are concepts, not client work.

See the concept websites →

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Services across our work

Which services each piece of work involves. Most organisations use several, joined up.

Services involved in each piece of work
ServiceC1P1P2P3P4P5P6
Build
API development and integration
Custom software development
MVP development
SaaS development
Web application development
AI
AI agents
AI automation
AI consulting
AI governance and UK GDPR
AI receptionist
AI training for teams
Knowledge assistants
MCP server development
Run
Code audits
DevOps and hosting
Support and maintenance
Grow
AI search (GEO) and SEO
Bespoke website development
Digital marketing
eCommerce website design
Social media marketing
Trade website design
Website design and development

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What each page covers

So you know what to expect, and so we hold ourselves to it.

  1. The starting point

    What is slow, costly or risky, in plain English.

  2. The system at a glance

    A line diagram of what we build, what it connects to and who uses it.

  3. Stage by stage

    Discovery, build, launch, grow and ongoing, with the service behind each step.

  4. How it connects

    Why one partner across the services makes the difference.

  5. How we work with your team

    Governance, data protection and accessibility.

  6. Outcomes

    In everyday terms. On a case study, figures only where the client has confirmed them.

Working on something similar? Tell us about it on a free first chat.

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Talk it through with us

A free 30-minute first chat, with no obligation. Tell us what is getting in the way; we tell you honestly what we would do, roughly what it would take, and whether it is worth doing at all.

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